A strong brand identity is a crucial element in portraying a professional image to the outside world and helping to establish credibility, authority and trust. It is in effect, the face of your business and organisation.
How we can help
Brand audit workshops are a powerful and highly effective ‘deep-dive’ discovery tool that enable us to gain a holistic understanding of your brand and business based on senior management insights, first-hand experience and opinion.
A considered and well-executed brand strategy will help deliver a consistent brand story as well as help achieve a powerful and unique emotional connection with your target audience, improve competitiveness and build greater brand equity.
Brand identity and logo design
A strong brand identity is an essential element in portraying a professional image to the outside world and helping to establish credibility, authority and trust. In effect, becoming the recognised face of your organisation.
Brand messaging and tone of voice
A distinct and consistent tone of voice will help you communicate effectively with your audience and stand out from the competition – enabling you to reflect your brand personality through all your marketing collateral and communication channels.
A strapline is an excellent way of summing up the essence of your brand. As such, they can be an invaluable communication tool which can add differentiation to your visual identity, as well as increased value and clarity to your messaging.
Brand guidelines are vital for keeping the deployment of your brand identity both consistent and professional – providing a set of rules that help ensure it appears and is used in the way that it was intended.