Rebranding and Brand Positioning Services

Your business is constantly adapting to changing market conditions, customer preferences, and commercial opportunities, so it’s vital that your brand is always evolving too.

It might be down to a change of strategy, the launch of a new division, or a reputational issue. It may even be the result of wider societal changes and attempts to break outdated perceptions of your business.

Whatever the reasons, brand repositioning should be seen as a considered adjustment to your brand, rather than a complete overhaul. Our brand repositioning service encompasses:

Fresh Eyes

Often, we start with a Fresh Eyes Strategy Workshop – a consultancy session that aims to truly understand your business goals and objectives. The information we glean from these powerful sessions helps us shape a robust brand repositioning strategy, one that ensures perception of your business is aligned with your stated objectives.

Message development

Our team of PR experts and seasoned copywriters can help ensure your brand’s verbal identity is truly aligned with your current business strategy and vision. We’ll help you shape some clear message pillars that support your wider marketing communications activity.

Updating your visual identity

Your brand repositioning strategy may result in changes to your visual identity and marketing assets. Our team, together with our strategic partners, can work with you to update your visual brand identity in a way that engages with your audiences across all your brand touch points, including website, social media channels and other marketing collateral.

PR and brand building campaigns

Once you have decided to reposition your brand, agreed your messages and updating your visual and verbal identity, we can work with you to embed this emerging identity with your audiences. We can do this through a sustained brand building programmes focused on delivery of your key messages to your target audiences.

Measurement and feedback

Brand repositioning is an ongoing process. We can help you to closely assess the impact of any brand repositioning activity, monitoring engagement levels, gathering audience feedback and informing further activity.

Need help to evolve your brand story?

Speak to a specialist today