PR and communications strategy

Freshfield has a strong track record of working with business owners, management teams and BD and marketing teams to develop communications strategies and plans that help leaders achieve their goals.

Our award-winning specialists can help create organisational-wide strategies and those which support specific campaigns and programmes.

Fresh Eyes Workshops

When creating a communication strategy, we always start by taking a step back, a phase we call fresh eyes.

During this phase we dig deep to understand the key challenges facing organisations and their leaders. Part of this deep dive often involves Fresh Eyes Workshops, which brings together key internal constituents to debate their challenges and goals, and to co-create a fully aligned strategy, a foundation for real impact.

Audience analysis

We can help organisations identify and understand their target audiences to optimise their PR and communications efforts.

Our approach can include detailed persona profiling, behaviour tracking, focus groups and media research to gain a deep understanding into audience preference and motivations.

By leveraging advanced analytics and market research, we can develop tailored campaigns that resonate with target audiences, increase engagement, and drive conversions. This strategic approach not only enhances client experiences but can boost brand loyalty and ensue optimum return on investment.

Brand messaging and positioning

Freshfield’s strategic PR and communications team has in-depth experience of helping organisations define their brand message and narrative to ensure a consistent story is created and curated across all channels to both internal and external audiences.

Gaining brand messaging consistency is vital so that every time your organisation communicates, your audiences can quickly identify and relate to your brand. Having a structure to this will also ensure you are conveying what it is you want to say.

To help you create a clear and consistent brand message strategy, we use a number of tools including perception audits, competitor analysis and focus groups.

Part of our brand messaging philosophy is that it needs to represent your values. As such, we also have experience of working with clients to review, discover and shape their core values.

Channel strategy

Organisations are faced with an unprecedented plethora of channel opportunities to convey their message and build relationships with their target audiences.

They include regional, sector and national media, your own channels – including your website, LinkedIn, X, Instagram – events, paid-for opportunities such as Google PCC, industry groups and their media, influencers and ambassadors, and events. And this is just to name a few.

As part of our communications and campaign approach, we will help you determine that you have the right channel strategy to help you connect with your target audience and maximise the opportunities provided by each channel.

Content strategy

With a team that includes former business journalists, writers, media relations specialists, social media managers and designers, we are ideally placed to create a successful content strategy. The specialist Freshfield team will help you create a diverse content strategy covering content assets such as news releases, thought leadership articles, speaking engagements, website blogs, social media videos, downloadable guides and infographics.

Relationship marketing strategy

An important goal of any business-to-business PR programme is to build relationships with clients, potential clients, intermediaries and industry influencers. We can help you create a relationship marketing calendar that highlights key events, industry bodies and strategic partners that will see you improve your opportunities to meet people that matter.