PR and Communications Strategy

Whether you’re a private or public sector organisation, we can help you create a strong PR and communications strategy and a powerful foundation to achieve your goals.

Freshfield has a dedicated team of strategic communications professionals with a track record of devising impactful communications strategies and plans for clients across a range of sectors.

Our award-winning specialists can help create organisational-wide strategies or ones to support specific campaigns or programmes.

Fresh eyes

We bring fresh eyes to the key challenges facing business owners, leadership teams and boards, digging deep to understand our clients and help them define their goals for their communication strategy and campaigns.

Our approach brings together key internal constituents to co-create a fully aligned strategy, a foundation for real impact.


We use insight to help inform strategies and ideas. Our tools include research, data and analytics, interviews, focus groups, competitor analysis, crisis PR risk analysis, communication audits and reputation audits. This fresh insight can ignite new thinking.

Grabbing attention

In a world where there is a multi-front war for our attention, we bring intelligence and creativity to messages, narrative and stories to ensure you grab attention and win hearts and minds of the people that matter.

Integrated delivery

Our fully integrated in-house team includes planners, journalists, writers, designers, social media managers and developers, so we have the perfect mix of skills to create a winning communications plan that covers owned, earned and paid media, as well as people-to-people strategies.

The anchor of our delivery model is a robust planning framework, using editorial planning schedules to ensure we bring machine-like discipline to programme and timetable management.

Measuring what matters

At Freshfield, we measure what matters in the belief that what gets measured gets improved. So, we start every PR and communications strategy with measurement in mind. What are the goals and how are we going to measure it?

Speak to a specialist today

How we can help

  • PR and communications strategy
  • Brand narrative development
  • Internal communications workshops
  • Audience research
  • Message development
  • Creative campaign direction
  • Campaign planning

Would your PR and comms strategy benefit from fresh eyes?

Let’s arrange a conversation