Brand Strategy and Development

A group of colleagues around a table in an office.

Brand strategy defines how, what, where, when and to whom you communicate your brand story and message.

A distinct and well-executed brand strategy will help deliver a consistent brand story, as well as help achieve a powerful and unique emotional connection with your target audience, improve competitiveness and build greater brand equity.

Freshfield’s experienced brand consultancy team has decades of experience working with business leaders and in-house marketing teams, acting as trusted advisors to help brands find a unique position within the minds of their target audience.

As relevant to smaller ambitious niche brands, as it is to fast-growing SMEs and corporates, our advisors have worked across a wide range of sectors and with a diverse range of clients. From Michelin star restaurants and national house builders, through to international serviced office specialists, we have been able to bring focus, clarity and direction to their plans for growing a successful brand with high equity and credibility.

As champions of collaboration and research, we put you at the centre of everything we do, immersing ourselves in your brand to develop the sort of deep understanding and insight needed to better understand the competitive landscape and your market position within it.

By understanding and aligning your values, purpose and positioning, we are able to use the power of communication to engage your target audience through brand messaging that has the ability to positively influence and motivate their decision to trust and to buy.

How we can help

  • Brand architecture
  • Brand audit
  • Brand positioning
  • Brand promise and purpose
  • Brand story / narrative
  • Customer value proposition (CVP)
  • Desk research
  • Key message development
  • Naming
  • Strapline development
  • Target audience segmentation and persona mapping
  • Tone of voice

If you have a specific challenge and need our help, please speak to one our specialists today.

Get in touch

Get in touch

If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.

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