Media Relations Management
Building fruitful relationships with media organisations and key journalists can help businesses connect with the right people, build a strong brand and enable their leaders to become more visible.
Whether you operate locally, nationally or internationally, successful media relations requires specialist knowledge of the media landscape and a clear understanding of what motivates journalists, editors and publishers.
The Freshfield team includes former business and national journalists with real life media experience and training. It means we know how to position a news story for maximum impact, how to humanise a complex subject to make it relevant to people, and how to bring a story to life for a range of print, online and broadcast media.
With a strong and diverse network of media contacts and grasp of the news agenda, our team create opportunities to gain stand-out media coverage.
Our black book includes prominent regional, national and trade media journalists. We understand their motivations, areas of interest, their time pressures, deadlines and when is best to engage with them. Many of them we class as partners.
We combine all this knowledge to build successful media relationships so that in many cases journalists come to us direct to gain the insight from our clients.
These relationships mean we can also create other media opportunities for businesses and their leaders, such as event speaking opportunities or the chance to become an influential spokesperson on a key industry issue.
Our media relations expertise allows us to think like publishers too, helping our clients plan a long-term programme of media activity.
We also help clients create their own editorial calendar that also includes planning news around key industry dates, calendar events and awards programmes.
How we can help
- Media management programmes
- Crisis and issues PR
- Media awards and events programmes
- Speaking engagements
- Journalist relationship building
- News release and feature writing
- Managing major announcements and launches
- Media research and relationship building
If you have a specific challenge and need our help, please speak to one our specialists today.
Other PR and Communications services
Get in touch
If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.