Five reasons why bloggers can help your business

An increase in quality online content through digital media has changed the way customers consume content, prompting businesses to react.

While the methods of communication have changed, we still live in a world of influence and as consumers we will only make a purchase, booking or enquiry based on solid reputations.  As a business, fully understanding the power of influential bloggers should therefore form a crucial part of your overall marketing campaign.

Here, we explore the top five reasons why influential bloggers are good for business:

1.  Reach out

Blogger outreach is an effective marketing and PR tactic used to increase visibility for services and products. By reaching out to influential bloggers, businesses can contact carefully crafted consumer audiences otherwise unavailable to them. If you have a new product to launch, blogger outreach programmes can be successful in helping you build awareness.

2. Building a fan base

Most influential bloggers are writers, they aren’t just going to recommend your brand product or business services if you use them as a sales tool. Bloggers focus on highlighting what they truly believe in to their readers so work hard to build a relationship and ensure they are fans of your product or services first. This will help them draft articles because they want more people to benefit from what you have to offer.

3. Friends with benefits

The best bloggers are those who work on building a strong social media following. Just think about the added value a positive review or article being shared across Facebook, Twitter, Instagram and LinkedIn can bring. If you have effective social media monitoring in place, mentions of your business, brand or organisation can be measured and where there’s a direct link to your website included within a article it can easily be tracked too.

4. Fresh content

Content is king and while working with bloggers to help tell your story takes time, it will create additional content for use on your own social media channels.

5. Brand ambassador

If you take the time to engage with bloggers correctly and form a genuine relationship, they may engage with your business in the future. Public relations agencies have been securing journalist contacts for clients for years in exactly the same way.

Talented writers are good to have in your armoury and, as the need for content increases further, working with trusted bloggers will allow you to stand out in a crowded space.

When relevant, smart blogger outreach can help to build your brand and drive awareness of your business. To find out how we can assist, contact us on 01772 888400