Business Growth Campaigns

If you’re on a growth journey and looking for a PR and communications partner to support your scaleup strategy, Freshfield can help grow your brand, leads and business.

 

We bring our full PR and marketing communications toolkit to support high growth clients in a number of ways.

Brand communications strategy

Before embarking on a business growth programme, we can help shape a brand communications strategy to support your growth efforts. Our approach will cover areas such as competitor research, audience insights and message development, giving you strong foundations for a successful business growth PR programme. Our dedicated design and content studio can also deliver new brand identities and marketing collateral to support your growth strategy.

Growth storytelling and media relations

Our team of former journalists and content writers can help you craft and tell your growth story across the full range of media outlets. Stories around business growth, awards, new contracts and people are great opportunities to build your growth reputation. Creating a strong profile for your leader is a key part of our growth storytelling campaigns, bringing the brand to life through its key people.

We can also help raise the profile of key products and services through targeted media outlets, as well as running content marketing programmes that grab attention, create desired social media followers, drive traffic to your website and create new enquiries.

We can help identify the most powerful networks and events that will get you in front of the right people. This also includes identifying paid-for sponsorship opportunities for hyper-targeted events that will elevate your brand and people to a specific sector audience of journalists, industry influencers and prospective clients.

Our influential team can also help create public speaking opportunities for your thought leaders.

Recruitment campaigns

People are the lifeblood of any growing business and in a challenging recruitment market, we can shape and deliver employer brand campaigns that help shape your employer credentials as well as attracting interest of future employees.

Relationship growth

Our well-planned relationship marketing programmes can help you create an environment for success, helping you stay close and create new opportunities with your clients of today, while starting relationships with your clients of tomorrow.

We often start our programmes with a Fresh Eyes workshop, bringing your senior team and work winners together to clarify your business goals, review your current client relationship activity while helping you map out the ideal clients of the future – and the routes to building a relationship with those prospects. Our structured, nurturing approach helps to shift internal relationship cultures, creating more urgency, accountability, follow-up and opportunities.

Digital lead generation

Blending specialists in search, LinkedIn advertising and pay-per-click, we can help you evaluate digital lead generation opportunities and create strategies and programmes that target people with laser-like precision to raise your visibility and create new leads.

Our team has specific experience of devising business growth PR programmes

for clients in the advanced manufacturing, financial services, professional services and property and regeneration sectors. We are also lead PR and marketing communications advisers to Two Zero, a dedicated business scaleup service led by Lancashire County Council.

Speak to a specialist today

How we can help

  • Business growth PR strategy
  • Media relations and content marketing
  • Relationship marketing strategy and planning
  • Brand identity and marketing collateral
  • Networking and event calendars
  • Digital lead generation
  • CEO communications

Do you have a business challenge that needs
some fresh eyes? Get in touch

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