Mergers and acquisitions : Your strategic PR and communications partner

Freshfield brings together a powerful combination of marketing communications capabilities, senior management experience and sector insight. This blend of expertise ensures that we can effectively guide you through every stage of the merger or acquisition process.

Comprehensive guidance for the journey

From preparing businesses for sale to navigating the complexities of post-merger integration, Freshfield advises organisations throughout the M&A journey. We collaborate closely with owners and management teams to develop brand and communications strategies that enhance the appeal of businesses to prospective buyers.

Effective pre-deal planning

In the lead-up to a merger or acquisition, we develop robust communications plans to ensure the right messages reach the right stakeholders. We specialise in crafting announcements that resonate with investors, employees, and the broader market. Equally important, our meticulous internal communications programmes keep staff informed and engaged during times of change.

Brand transition

When ownership changes or companies merge, strategic communications decisions become pivotal. Freshfield assists in defining new brand promises, evaluating the need for rebranding, crafting compelling brand stories, redesigning logos and integrating digital platforms. We ensure that transitions are seamless for both internal teams and external audiences.

Deal announcements

Announcing a merger or acquisition requires a detailed plan to effectively communicate the news to stakeholders. Freshfield specialises in crafting compelling announcements that gain widespread media coverage and social media engagement, which ensures your deal story is seen, curated, shared and fully understood.

Freshfield provides the expertise and strategic insights needed to navigate complex transitions and achieve your business objectives. Contact us today to speak with a specialist and discover how we can support your success.