A multi-channel approach was designed by Freshfield to launch a revolutionary fire protection product into the EMEA region on behalf of world-leading coatings manufacturer Sherwin-Williams.

To communicate the benefits of the FIRETEX^® FX6002 – which protects structural steel and dries within an hour – campaign activity included a news announcement, thought leadership articles with imagery, case studies, video and social media.

Results included widespread international trade media coverage as part of the strategic programme to position Sherwin-Williams as world leaders in its field. Overall, outcomes included 94 pieces of coverage over 12 months with an online and offline readership of approximately four million generating 86 shares on social media.