Everfield
Supporting a European B2B long-term software investor to raise its UK profile
Client:
Everfield
Sector:
Professional and Financial Services
How we helped:
- Communications strategy
- Media relations
Everfield buys, builds, and grows mission-critical, European vertical market and specialist software companies, providing them with the tools they need to move to the next level. Their mission is to foster ambition, fuel growth, and unlock opportunities for Europe’s software ecosystem.
Our brief
Freshfield was briefed to support Everfield in announcing several acquisitions in the UK, helping to grow its profile with key stakeholder groups, including potential companies to join its growing ecosystem and the professional and financial services community.
What we delivered
Freshfield worked with Everfield’s UK and Ireland acquisitions team, communications lead, and companies joining the ecosystem to agree the messaging for two UK acquisitions. Our team led on the development of a media relations strategy, including writing of news releases, media research and liaising with journalists to secure media coverage.
Impact
There were almost 70,000 online coverage views in relation to acquisitions, thanks to news stories that appeared in priority target media in the software, tech, regional news and private equity sectors. The content also supported these ecosystem companies to communicate with their own audiences, and Freshfield encouraged the professional advisors involved in the transactions to share the news with their stakeholders via their owned channels.
“Freshfield provided valuable advice for announcing new companies joining our ecosystem in the UK, particularly by engaging with the relevant journalists and generating impressive media coverage. Our team has been impressed by Freshfield’s knowledge of the media landscape, its professional approach and ownership when working on projects with short timelines.”
Communications lead, Everfield
