Supporting PWA’s expansion into the renewable energy sector
Property and Placemaking
How we helped:
- PR and communications strategy
- Brand repositioning
- Content writing
- Website strategy and development
- Branding and design
- Media relations
As a longstanding client, planning consultancy PWA Planning asked for Freshfield’s advice on communicating the firm’s diversification into the renewable energy sector.
For several years PWA had been winning more planning work for solar energy and battery energy storage projects across the UK. It wanted to showcase its growing expertise in this sector while making clear its continued support for clients in the commercial, residential and sports and leisure sectors.
As part of a brand repositioning project, our team created new standalone brand identities for the firm’s planning, energy planning and land advisory divisions, all underpinned by a refreshed group identity. These new divisional identities, each with their own unique shapes and colourways inspired by the elements, have allowed the company to have a dedicated attack brand for campaigns in specific sectors while staying true to the overarching PWA identity.
We also created a new website to showcase PWA’s specialisms within the renewable energy sector and better reflect the size and stature of the firm within its other core sectors. Our team has overseen a full brand roll out for these new identities.
The new website, together with ongoing PR and marketing activity, has resulted in a significant increase in enquiries from clients in the energy sector who can now see that PWA is a serious planning consultancy with the right knowledge and expertise.
“We needed our brand identity to reflect both where we’d grown to and our future direction of travel. Freshfield helped us see clearly what we needed to do and developed a strategy for getting us there. I continue to be impressed with Freshfield’s ability to understand our challenges and opportunities. They are a key partner for us.”