Freshfield appoints David Adams as new chief operating officer

Jacqueline Ballard - Content Marketing Manager at Freshfield

Written by Jacqueline Ballard,
Content Marketing Manager at Freshfield

Freshfield has recruited experienced marketing and senior management professional, David Adams, as chief operating officer and head of brand.

David, who lives in Southport, previously held the position of head of brand consultancy at Fat Media in Lancaster, as well as playing a lead role on its senior management team.

Working across our offices in Preston and Manchester, David will work alongside our chief executive, Simon Turner, on our leadership and growth strategy, directing all business operations.

David will also oversee Freshfield’s brand development service, advising clients on matters such as brand positioning, creation of values and brand strategy.

Speaking on the appointment, Simon Turner, chief executive, said: “We are thrilled to have secured someone of David’s calibre and experience.

“Freshfield has a strong foundation with a great client portfolio and team. David will play a key role building on this and developing the Freshfield of the future, creating an environment for success for our clients and our people. He will also play a mentor and adviser role to the team, which is invaluable.”

David has racked up 25 years’ experience working in director and senior management roles both client side and in a number of leading north west digital, marketing and PR agencies.

This includes founding the Manchester based marketing consultancy, The Savvy Partnership, which operated from 2004 to 2013, as well as sitting on the board of Manchester Digital for six years. During his career, David has worked with clients including the NHS, Regus, EDF Energy, Medical Schools Council, Age Concern, L’Enclume, Urban Splash and Sure Start.

David added: “Freshfield has an excellent reputation and it was quite clear early on in my discussions with Simon, just what the potential was at the firm. We very much have a shared vision for the business and I’ll be looking to use every one of my twenty-five plus years of agency experience to build on these strong foundations and ensure our aspirations are realised while maintaining the values Freshfield has become known for.

“We believe our full-service capability, strong sector experience and commitment to service makes us the ideal partner to help businesses navigate the current challenges, while planning for the future.”

Simon added: “While the pandemic has presented some short-term challenges, we are seeing green shoots of recovery, which has included a number of new projects wins and growing enquiry levels. However, we are realistic enough to know there will be some economic twists and turns ahead.

“It’s a changing landscape and we feel it’s the perfect time to make such a significant appointment. David will help Freshfield evolve and grow through this next decade.”

Earlier this month, Freshfield won the award for Best B2B Campaign at the Northern Marketing Awards for its work with Lancashire County Council on the #AskForHelp campaign which supported business owners impacted by the coronavirus pandemic. The campaign was also Highly Commended at the Prolific North Awards in September.

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