BD & Marketing Consultancy

Freshfield’s Business Development (BD) & Marketing Consultancy service helps ambitious service-led and property businesses create a more consistent, confident and accountable approach to business development and growth.

We work with business owners, leadership teams, partners and marketing teams to help create clear and confident brand propositions, while strengthening relationships and creating new commercial opportunities.

Using our insight from working with leading professional services firms and property businesses for over 25 years, our role is to help bring structure and momentum to business development and marketing.

We help clients identify the audiences that matter, clarify their strategic message, and create practical business development frameworks that give teams focus, confidence and accountability.

This service is particularly valuable for businesses that rely heavily on reputation, referrals and relationships, but do not have a dedicated in-house business development function.

For some clients, this starts with a focused workshop. For others, we provide retained advisory support, helping leadership and marketing teams keep activity moving, review progress and maintain momentum across their growth, business development and marketing programmes.

Many good service and property businesses are strong at delivery but inconsistent at business development and marketing.

For businesses without a plan or a dedicated in-house BD team, a gap can emerge between commercial goals and the habits, rituals and actions needed to achieve consistent progress.

The result is often missed opportunities, a lack of accountability and a rollercoaster pipeline. Our aim is to help business development feel less reactive and more consistent, giving your team a clear method, shared philosophy and practical actions that build momentum over time.

As an external BD adviser, we can support regular BD meetings, help teams prepare for key conversations, review target lists, develop client and referrer plans, shape event strategies and keep agreed actions moving.