What is Freshfield’s PR & Communications Campaigns service?
Our PR and communications programmes help organisations build a consistent and credible profile among the audiences that matter most.
We believe PR and communications should do much more than generate coverage or create content. Done well, it is a powerful business tool, helping organisations strengthen relationships, demonstrate expertise, build trust and create new commercial opportunities. That is why everything we do has a commercial lens.
We start by understanding your organisation, business objectives, priorities and target audiences.
From there, we create and deliver integrated PR and communications programmes designed to build strategic visibility, making sure you are visible for the right things, in the right places and to the right people.
Our campaigns are shaped around organisational goals and bring together media relations, thought leadership, content, digital, employee communications, stakeholder engagement and events.
We can deliver a complete retained programme, work alongside an existing marketing or communications team, or provide additional expertise for a specific campaign or period of growth.
Our team comprises seasoned PR and communications consultants and former business journalists who understand the commercial world, know what makes a compelling story and can turn business objectives into effective communications.
We also have a formidable client retention track record, testament to the quality of our client service, strategic advice and results.
Why you need a strategic PR and communications programme
Many organisations are doing great work but are simply not visible enough to the people who matter.
Others communicate regularly but without a clear strategy connecting their activity to business development and wider organisational objectives.
The result can be fragmented communications, inconsistent messaging, missed opportunities and activity that looks busy without necessarily creating meaningful commercial value.
A strategic PR and communications programme creates focus and momentum. It identifies the stories, themes and expertise that will help you stand out and communicates them consistently through the channels your audiences use.
That could mean building the profile of your leadership team, demonstrating expertise in a specialist market, increasing visibility in a new region, supporting recruitment, showcasing major projects, communicating business growth or creating a stronger flow of content that gives clients, prospects and intermediaries reasons to engage with you.
Crucially, we connect communications activity with the relationships you are trying to build.
PR should help start conversations.
Outsourced support
We can act as your outsourced PR and communications team, complement an existing in-house function, or provide specialist support for individual campaigns and projects.
Where required, we also work with trusted specialist partners across brand identity & design, video, photography and website development, giving clients access to an integrated team without the need to manage multiple agencies.
Media relations and content publishing
Our media relations services remain at the heart of many Freshfield programmes, but visibility now depends on a much broader publishing landscape.
Our team includes former business journalists who know how to find strong stories, shape compelling content and get it in front of the right audiences – across regional, national and trade media, as well as clients’ own channels including websites, LinkedIn and other social platforms.
We bring laser-like planning to publishing schedules, ensuring there is a consistent flow of relevant content and that key communications assets remain accurate and up to date.
This helps clients maintain strategic visibility, demonstrate expertise and stay front of mind with the people who matter. It also strengthens their digital footprint, helping content perform better in traditional search and become more discoverable through AI-powered search and answer platforms.
Stakeholder engagement and communications
Property, regeneration and public-sector projects often involve a complex mix of stakeholders, including local communities, residents, businesses, developers, local authorities, elected members, public bodies and funding partners.
We help clients understand this landscape, identify who needs to be engaged and develop clear communications that build understanding, confidence and support.
Our work can include stakeholder mapping, communications and engagement strategies, key messaging, consultation communications, partner and member briefings, community engagement, events and ongoing programme communications.
This is particularly important during periods of change, investment and regeneration, where clear and timely communication can help manage expectations, reduce uncertainty and build stronger relationships between organisations, stakeholders and the communities they serve.
Employee communications
Our employee and internal communications services help organisations keep people informed, aligned and engaged, particularly during periods of growth, change or transformation.
We support organisations with employee communications strategies, staff communications, leadership messaging, internal campaigns, key messages and content designed to help people understand where the organisation is going and the role they play in that journey.
We work closely with leadership, HR and marketing teams to ensure internal communications are clear, consistent and aligned with the organisation’s wider narrative, values and culture.
Working as an extension of your team
Our employee and internal communications services help organisations keep people informed, aligned and engaged, particularly during periods of growth, change or transformation.
We support organisations with employee communications strategies, staff communications, leadership messaging, internal campaigns, key messages and content designed to help people understand where the organisation is going and the role they play in that journey.
We work closely with leadership, HR and marketing teams to ensure internal communications are clear, consistent and aligned with the organisation’s wider narrative, values and culture.
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