Freshfield goes Green with latest appointment

Freshfield has appointed experienced marketing professional Danny Green to its PR and communications team.

Danny joins us as PR and communications manager from content marketing agency, Insightful Communications, which is part of the agricultural media group, Agriconnect.

During his time as client marketing manager at Insightful Communications, Danny worked on sector-led campaigns for clients including Morrisons, Tesco and Harper Adams University.

Prior to his spell at Insightful Communications, Danny was marketing manager at Manchester-based property company, Bruntwood Works, where he managed a marketing portfolio of property projects across the North West.

Speaking on the appointment, Simon Turner, Freshfield CEO, said: “We’re always looking for fresh talent who can help our clients solve big communications challenges.

“Danny brings a diverse skill set spanning strategy, planning, media relations, content marketing and digital, as well as direct experience of working in sectors we specialise in. We were hugely impressed with Danny’s creativity and values, he’ll be a good fit for our team and clients.”

Danny, who has a media and film degree from the University of Central Lancashire (UCLan) and a Hubspot Inbound Marketing Qualification, said: “Freshfield is a business I have been aware of for many years and am hugely impressed with its sense of purpose, values and the way it supports clients. I am excited to be joining the team and playing my part in helping our clients achieve their goals.”

In 2022, Freshfield was named a Silver Winner in the Best Use of Media Relations Category at the annual CIPR PRide North West Awards for its work with Preston City Council and Preston Partnership to communicate the first projects of the city’s £21m Town Deal, which included the launch of a bronze bench sculpture to honour Preston-born Academy Award winner and creator of Wallace and Gromit, Nick Park.

Freshfield won the award for Best B2B Campaign at the Northern Marketing Awards in 2020 for its work with Lancashire County Council on the #AskForHelp campaign which supported business owners impacted by the coronavirus pandemic. The campaign was also Highly Commended at the Prolific North Awards.