Freshfield hires Christina Hamilton to lead new BD and marketing division

Freshfield has appointed experienced marketer, Christina Hamilton, to lead a new business development (BD) and marketing division.

Christina, who is a chartered marketer and lives in Ormskirk, joins us following a 15-year career in a range of senior in-house and agency marketing roles.

Heading up the new BD and marketing division at Freshfield, Christina will lead a team that will help businesses across multiple sectors on business development programmes, marketing strategy and planning, inbound marketing programmes and training. She will also lead our internal BD and marketing function.

Prior to Freshfield, Christina performed a senior marketing role at Munich Re Insurance in Liverpool, and has also run her own successful consultancy, Eden Whittle, working with national and divisional marketing teams for clients in the professional and financial services, and insurance sectors.

Christina’s career highlights also include a successful spell at ReputationDefender as head of marketing and five years at RSM Tenon / Baker Tilly as a senior regional marketing manager.

Speaking on the appointment, Simon Turner, Chief Executive, said: “The appointment is part of our strategy to invest in our capabilities to give our clients access to experienced and talented professionals across a broad range of marketing disciplines and sectors.

“Christina is a sophisticated marketing professional and we are delighted to have her on the team.

“She will complement our existing client teams in PR and communications, brand development and create, while adding greater depth to our sector specialisms.

“She gives us a perfect blend of strategic business development and marketing experience, an in-depth understanding of the inbound marketing landscape and a dedication to outstanding service.

Christina’s experience of working client-side gives us an advantage too. Her track record of delivering commercial results for clients and her passion to help others makes her a great fit.”

Christina said: “I have seen first-hand Freshfield’s collaborative approach with clients, leaders and teams and this is what attracted me to join. The team has a genuine desire to help people.

“Working with the team to help clients identify and develop marketing opportunities at a time of economic change is an exciting prospect, and I am really looking forward to using my previous experience and ideas to help power the Freshfield proposition forward.”

Freshfield specialises in a number of sectors including business support and professional services, manufacturing and tech, property and regeneration and the public sector.

In late 2020, we won the award for Best B2B Campaign at the Northern Marketing Awards for its work with Lancashire County Council on the #AskForHelp campaign which supported business owners impacted by the coronavirus pandemic. The campaign was also Highly Commended at the Prolific North Awards in September.