Crisis and Issues PR

With a team of experienced crisis PR specialists, including former senior journalists and in-house PR professionals, we can help you prepare for a crisis and should one happen, help you deal with it quickly, protecting your well-earned reputation.

Product recalls, employee incidents, poor online reviews, healthy and safety failures, data breaches and major incidents. These are the types of risks that all businesses face. And as such, they can very quickly find themselves at the centre of a PR crisis which can have a far reaching impact on their reputation and bottom line if not handled quickly and correctly.

And history teaches us that these crises happen when we least expect them and when we are least prepared to deal with them.

However, being prepared to deal with a crisis quickly and effectively is the key to success. Freshfield’s dedicated crisis PR team has decades of experience in helping businesses to understand the full range of risks, prepare crisis communications plans, stress-test crisis response protocols, and advise businesses during a real crisis.

One of our key specialisms is in helping clients with issues management, where known or potentially unforeseen issues are managed sensitively before they have the opportunity to develop into a major crisis.

We help organisations and their leaders take a proactive approach to issues management, helping them consider the likely response of a wide range of audiences and stakeholders.

Having a dedicated crisis PR team helps us to see a potential PR crisis from multiple angles and devise strategies to implement positive change and reduce reputational risk.

Speak to a specialist today

Our Consultancy services

How we can help

  • Crisis PR and communication planning
  • Crisis and issues audits
  • Crisis response planning
  • Crisis scenario testing
  • Issues management
  • Media training
  • CEO communications
  • Employee communications

If you have a specific challenge and need our help, please speak to one of our specialists today.

Let’s arrange a conversation