Education and Training

Four students stood talking

Freshfield’s education PR specialists have a long history of working with public and private sector education and training organisations.

We help clients communicate with learners and prospective learners, employers, learning providers and key partners.

Types of work we undertake

PR campaign and message development

Our experience in this sector includes work with universities, colleges, public sector training bodies, private schools and private sector training providers.

We spend time researching your organisation, your markets and sectors, competitors and the audience being targeted.

As a starting point, we hold a Freshfield Workshop which examines your business objectives and your goals. From this, we produce a report with recommendations scoping out our agreed strategy and key messages which will be applied across all channels.

Based on this intelligence, our activity is tailored to influence your audiences, whether the employers of learners or the learners themselves, supporting new business development, targeting new initiatives or regions and helping your teams on the ground.

Promoting excellence

We run multi-channel PR and communications programmes to position your brand, learning facilities and people as leaders. Our team includes former journalists and digital communications professionals giving us the perfect skill set to tell you story across regional, national and trade media, as well as owned media channels.

Working with the key spokespeople in your organisation, we work with broadcast media to create speaking and interview opportunities on key issues, helping position your knowledge.

We also bring the successes of learners to life through the creation of case studies in written and video format, to let them tell their own stories and experience. We use stories such as how an apprentice has come through with shining colours and then finds a job using the skills learned with your organisation to let other learners understand the experience.

The building of major facilities also represents opportunities to showcase your offering and ambition, differentiating your brand from other institutions in the market.

Lead generation and engagement

Our campaigns help to bring your organisation closer to prospective learners and businesses and communicate the message that your programmes work.

We work with your partners, businesses and third-parties to add an independent endorsement on the major issues of importance, engaging with influencers and decision-makers in this space.

This often generates business opportunities and collaboration which can be used to your commercial advantage.

Crisis communications

We are also on hand when ‘not so good’ news happens bringing with it some challenging issues crucial to your organisation in the rapidly moving world of the media and social media. Whether it is an issue around assessments, results or an incident involving a member of staff or students, we can support you in managing the media and stakeholders.

How we can help

  • Stakeholder engagement programmes
  • Integrated PR and communications programmes
  • Launches of new courses, learning programmes and facilities
  • Media relations management
  • Crisis and issues management
  • Build relationships and grow professional networks
  • Employee engagement programmes
  • Marketing collateral and website development

If you have a specific challenge and need our help, please speak to one our specialists today.

Get in touch

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Get in touch

If you have a project and need our help, please complete our form. Alternatively, call Simon Turner or David Adams on 01772 888400.

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