Helping one of the North’s largest housing providers communicate with stakeholders

About our client: Bolton at Home

Bolton at Home is one of the largest social housing providers in the North West, owning and managing more than 19,000 homes in the region. Its objective is to provide homes and opportunities to help people build a better life.

Our brief

Freshfield has provided PR and communications support to Bolton at Home over several years. Reporting to the Head of Communications, Freshfield offers valuable support and guidance to help Bolton at Home proactively manage communications around key issues, as well as providing a reactive media office service to respond to media enquiries.

What we delivered

We help Bolton at Home produce content tailored to a range of different stakeholders, including customers, staff, councillors, MPs, and the media. We have supported Bolton at Home on its communication around a diverse range of issues, from new build and stock investment programmes, to cost of living and financial inclusion support for customers.

Client feedback

“Working with Freshfield is a genuine pleasure. Their expert support and strategic guidance has been so important in delivering meaningful communication activities for our stakeholders. Freshfield’s thoughtful approach also ensures that their work for us consistently reflects our organisation’s vision and values. In challenging times, it is reassuring to have Freshfield by our side. I deeply appreciate their dedication to our partnership and the high-quality support we receive, whatever our request.”

Overview

Client name Bolton at Home
Sectors Social housing
How we helped Communications strategy
Media relations management
Crisis & Issues PR

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