About our client: MHA Moore and Smalley
MHA is an AIM-listed company and is ranked the 13th largest accountancy group in the UK and Republic of Ireland, with over 2,300 staff, 150 partners and comprising 30 offices across England, Scotland, Wales, Ireland, South East Europe and the Cayman Islands.
The firm is also an independent member firm of Baker Tilly International, the world’s 8th largest global network of independently owned and managed accountancy and business advisory firms, with revenues of $7bn and 43,515 people operating across 143 territories.
Our brief
Freshfield works closely with MHA’s national PR and marketing team, and alongside its UK PR agency partners, to deliver PR and media relations support in a number of UK regions. Our role is to ensure a consistent flow of regional media coverage that showcases MHA’s people, sector expertise, and quality support for clients.
What we delivered
Working cohesively with the firm’s advisors, sector experts, BD and marketing teams, and PR agency colleagues, Freshfield has produced and distributed a wide variety of powerful news and media content. This includes economic commentary, sector reports, M&A activity, financial updates, employer brand and ESG news.
Impact
In a nine-month period, Freshfield helped to generate 169 pieces of regional media coverage for MHA within England and Wales. This coverage received over 1.1m estimated coverage views and more than 700 social shares, receiving a prominence score of 80 per cent, with almost 50 per cent of the coverage featuring MHA in the headline.
