About our client: Hundred Court Chambers
Hundred Court Chambers was formed in 2025 through the merger of two well-stablished Liverpool barristers’ chambers, Atlantic Chambers and Oriel Chambers. The combined sets bring together 79 members, 20 staff and an expanding clerking team under one roof at Exchange Station in Liverpool.
The new chambers combine decades of experience across civil, family, commercial, crime and other practice areas, building on the heritage and reputation of its predecessor sets to become of the larger chambers on the Northern Circuit.
Our brief
Freshfield was appointed to support the management team on launch communications for Hundred Court Chambers, including the creation of messaging for multiple stakeholder groups and the management of media announcements to both regional business and national legal media. The objective was to ensure a clear, consistent narrative that communicated the strategic rationale of the merger, while positioning the new chambers as a market leader.
What we delivered
We worked closely with the management teams of the respective chambers to deliver the following:
- Developed launch messaging and narrative tailored to external audience groups
- Created and distributed the official news release to regional business, national legal media and professional bodies
- Managed proactive media outreach to secure coverage in target outlets
- Created content to support social media amplification, ensuring the merger announcement reached clients, peers and the wider legal community
Impact
Freshfield’s strategic launch programme delivered strong visibility for Hundred Court Chambers across both national legal and regional business media. Key results included:
- 13 pieces of online coverage in target outlets including Law Gazette, Local Government Lawyer, Legal Futures, Solicitors Journal, Law360, Businessdesk.com and Insider Media
- 241,600 estimated coverage views, appearing on platforms with a combined 1.2 million monthly unique visitors
- 7,300+ hours of attention earned, demonstrating high engagement with the announcement
- Coverage consistently reinforced brand perceptions as leading, respected and expert
- Headline prominence ensured the merger itself was the focus
