About our client: Breck Homes
Breck Homes is a Northern housing developer working with affordable housing providers across the North of England. In 2025, the business entered a period of growth, expanding its development pipeline from 1,300 to 2,000 homes, moving into new regions including Yorkshire and Staffordshire, and acquiring significantly larger schemes.
This expansion took place against a backdrop of economic uncertainty and instability in the housebuilding sector with several well-known developers entering administration. For Breck, the challenge was to demonstrate strength, reliability and credibility to decision-makers at affordable housing providers, landowners and local authorities.
Our brief
Freshfield was appointed to support Breck with a strategic communications campaign designed to:
- Strengthen Breck’s reputation as a trusted development partner
- Support entry into new geographic markets, particularly Yorkshire
- Increase visibility in national trade and business media
- Grow engagement across Breck’s owned channels
- Maintain positive sentiment during expansion and planning activity
The overarching objective was to ensure Breck was seen as a developer that consistently delivers, even as the wider sector faced challenges.
What we delivered
Freshfield has developed and implemented an integrated communications programme anchored around the core messaging pillars of; delivery, resident-focus, stability, community impact. Key elements of our work included:
- Strategic campaign planning aligned to business milestones, including land acquisitions, planning submissions, site progress and team growth.
- Proactive media relations across national trade, regional business and local media.
- Targeted support for Breck’s Yorkshire launch, securing high-impact coverage in priority publications.
- Content creation for Breck’s website and LinkedIn channel to reinforce messaging and amplify media coverage.
- Reputation management support on sensitive or high-profile schemes, including proactive messaging and holding statements where required.
- Community-focussed storytelling, highlighting apprenticeships, charitable activity, schools engagement and grassroots partnerships.
Impact
Freshfield’s programme exceeded all agreed objectives, delivering strong reputational and commercial results for Breck. These included:
- Successful Yorkshire market launch with 15 pieces of coverage and 496,000 estimated coverage views, including features in BBV, Place Yorkshire, Yorkshire Post and Bdaily.
- Strengthened national and trade media profile, securing Breck coverage in BBC, Construction Enquirer, Housing Excellence and Construction.co.uk
- Owned-channel growth over a 12-month period with 100% growth in monthly website traffic and 95% in LinkedIn followers.
- 100% positive media sentiment with no negative coverage recorded in the campaign period.
- New business opportunities created with direct client feedback confirming the campaign generated new conversations and enquiries.
- Over the year, 85 media placements, 15.9 estimated coverage views and 22,400 of attention earned.
